V8 100% Vegetable Juice Zesty Meatloaf
Adapted from the original Campbell's V8 100% Vegetable Juice packaging. Back of the Bag is not affiliated with Campbell's.
"The secret to moist, flavorful meatloaf"

The Story
Designed to showcase the versatility of the vegetable juice blend beyond a beverage, this recipe first appeared on V8 labels and in magazine advertisements in the late 1960s. It became a staple for home cooks looking to add moisture and a 'hidden' serving of vegetables to their family dinners. The acidity of the juice helps tenderize the meat while providing a built-in seasoning profile.
Ingredients
- 2 pounds ground beef
- 1 cup V8 100% Vegetable Juice
- 1/2 cup dry bread crumbs
- 1 egg, beaten
- 1/2 cup chopped onion
- 1 teaspoon salt
- 1/4 teaspoon black pepper
Directions
- 1
Preheat oven to 350°F.
- 2
In a large bowl, combine the ground beef, 3/4 cup of the V8 juice, bread crumbs, egg, onion, salt, and pepper.
- 3
Mix gently but thoroughly and shape into an 8x4-inch loaf in a shallow baking pan.
- 4
Bake for 1 hour.
- 5
Spoon the remaining 1/4 cup of V8 juice over the top of the loaf.
- 6
Bake for an additional 15 minutes or until an instant-read thermometer reaches 160°F.
- 7
Let stand for 10 minutes before slicing.