← All recipes
Campbell's

V8 100% Vegetable Juice Zesty Meatloaf

Adapted from the original Campbell's V8 100% Vegetable Juice packaging. Back of the Bag is not affiliated with Campbell's.

"The secret to moist, flavorful meatloaf"

Prep 15 min Cook 1 hour 15 min 8 servings
Sign in to save this recipe to your favorites.
V8 100% Vegetable Juice Zesty Meatloaf

The Story

Designed to showcase the versatility of the vegetable juice blend beyond a beverage, this recipe first appeared on V8 labels and in magazine advertisements in the late 1960s. It became a staple for home cooks looking to add moisture and a 'hidden' serving of vegetables to their family dinners. The acidity of the juice helps tenderize the meat while providing a built-in seasoning profile.

From the back of V8 100% Vegetable Juice — since 1968

Ingredients

  • 2 pounds ground beef
  • 1 cup V8 100% Vegetable Juice
  • 1/2 cup dry bread crumbs
  • 1 egg, beaten
  • 1/2 cup chopped onion
  • 1 teaspoon salt
  • 1/4 teaspoon black pepper

Directions

  1. 1

    Preheat oven to 350°F.

  2. 2

    In a large bowl, combine the ground beef, 3/4 cup of the V8 juice, bread crumbs, egg, onion, salt, and pepper.

  3. 3

    Mix gently but thoroughly and shape into an 8x4-inch loaf in a shallow baking pan.

  4. 4

    Bake for 1 hour.

  5. 5

    Spoon the remaining 1/4 cup of V8 juice over the top of the loaf.

  6. 6

    Bake for an additional 15 minutes or until an instant-read thermometer reaches 160°F.

  7. 7

    Let stand for 10 minutes before slicing.