Back of the Bag
Classic comfort recipes
← All recipes
Bisquick (General Mills)

Bisquick Velvet Crumb Cake

Adapted from the original Bisquick (General Mills) Bisquick Baking Mix packaging. Back of the Bag is not affiliated with Bisquick (General Mills).

"The light and airy 'quick bread' style breakfast cake."

Prep 10 min Cook 30 min 9 servings
Sign in to save this recipe to your favorites.
Bisquick Velvet Crumb Cake

The Story

Introduced during the Great Depression, this recipe helped popularize Bisquick as a versatile mix for more than just biscuits. It was a staple on the back of the box for decades, marketed as an easy morning treat or coffee cake that achieved a 'velvety' texture without separating eggs. The classic topping of brown sugar and nuts made it a favorite across American breakfast tables.

From the back of Bisquick Baking Mix — since 1933

Ingredients

  • 1 1/2 cups Bisquick baking mix
  • 1/2 cup granulated sugar
  • 1 egg
  • 3/4 cup milk
  • 3 tablespoons shortening (softened)
  • 1 teaspoon vanilla extract
  • 3 tablespoons brown sugar (for topping)
  • 1/4 cup chopped nuts (for topping)
  • 1 tablespoon Bisquick baking mix (for topping)
  • 1 tablespoon butter (for topping)

Directions

  1. 1

    Preheat oven to 350°F and grease an 8-inch square pan.

  2. 2

    In a large bowl, combine 1 1/2 cups Bisquick, granulated sugar, egg, milk, shortening, and vanilla.

  3. 3

    Beat vigorously by hand for 1 minute or with an electric mixer on medium speed for 2 minutes.

  4. 4

    Spread the batter evenly into the prepared pan.

  5. 5

    Mix the topping ingredients (brown sugar, nuts, 1 tbsp Bisquick, and butter) until crumbly.

  6. 6

    Sprinkle the topping over the batter.

  7. 7

    Bake until a toothpick inserted in the center comes out clean, approximately 25 to 30 minutes.